Chevening scholar Rithiya Sreu is bringing technology to the heart of Cambodia’s media sector, supporting broadcasters, startups, and governments to keep up to date with the latest trends and strategies. We find out more.
Chevening scholar Rithiya has a clear vision: to give media organisations in Southeast Asia the tools to reach more people, create opportunities for local talent, and ensure the region’s voice is heard in fast-growing technology sectors.
Through his consultancy, Jaya Strategies, Rithiya helps media companies, tech startups, and public institutions adapt to the rapidly changing digital environment. His work includes:
His goal is to help organisations reach wider audiences, strengthen trust with the people they serve, and create new opportunities for local communities.
He draws a comparison with streaming platforms like Netflix:
[Netflix] doesn’t show everyone the same home screen. Instead, it looks at your data, specifically your viewing history. Netflix isn’t guessing. It uses your past behaviour (data) to predict what you’ll enjoy next.
Rithiya is helping companies to do the same, and move from ‘I think this will work’, to ‘I know this works because the data shows it’.
On his Chevening Scholarship, Rithiya studied media management at the University of Westminster. In his own words, the experience allowed him to:
Exposure to world-class media institutions like the BBC and Ofcom has shaped his awareness of best practices, which he now adapts for Southeast Asia.
Chevening has also helped him forge international connections with others who, like him, are ready to drive meaningful positive change in their home countries.
Chevening’s leadership network has also helped amplify my consultancy’s vision and foster regional collaborations that bridge the digital gap in underrepresented media markets.
Going forward, Rithiya will continue to open doors for local talent and strengthen Southeast Asia’s role in the digital future.
He plans to:
1. Launch a Digital Transformation Fellowship for Cambodian media professionals.
2. Roll out audience intelligence dashboards to help media outlets improve how they connect with people.
3. Collaborate with universities to build a media-tech innovation curriculum that blends content creation, analytics, and platform strategy.
Rithiya’s story reflects the wider Chevening community’s commitment to creating lasting change.
How could a Chevening Scholarship help you do the same?
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